Believe it or not, the popularity of racing is rising by the day. And not just any racing—Formula One specifically.
It’s not that Formula One hasn’t had its own niche crowd for decades. If there weren’t millions of fans around the world showing their love for the sport, it would’ve died out years ago. However, it’s never been mainstream, and that seems to be changing as of late.
Much of this phenomenon can be explained with one simple word: Netflix. Recently, Netflix released a documentary reality series titled Formula 1: Drive to Survive. Since then, the sport has risen in popularity, with the series releasing a second and third season as well. Netflix has this incredible ability to invite newbies into fields they aren’t familiar with, and allow them to fall in love with it.
Fans of basketball, baseball, and football, may not have watched a Formula One race in their entire life, but after watching a few episodes of the documentary, they can easily learn about the sports biggest stars such as Max Verstappen, Lewis Hamilton, Daniel Ricardo, and countless others.
Thanks to streaming services such as Netflix, Formula One is only one of many obscure sports that may see a shocking rise in popularity. Will you be a part of the wave?
