The Pittsburgh Steelers’ iconic Heinz Field is changing its name ahead of the upcoming 2022 NFL season. According to the announcement made by the team on Monday, their home ground will be known as Acrisure Stadium in the future.
The rebranding comes as a result of a 15-year deal that gave the naming rights of the Steelers’ stadium to Michigan-based insurance broker Acrisure. While the parties didn’t disclose the financial terms of the agreement, Acrisure will reportedly pay more than $10 million on an annual basis to the Steelers. For comparison, AT&T is paying around $19 million for the naming rights of the Dallas Cowboys’ stadium.
“Acrisure provided us with an opportunity to ensure our stadium continues to be a valuable asset for our fans as well as keeping up with the market value of NFL stadiums,” said Steelers president Art Rooney II in a statement.
The home stadium of the Pittsburgh Steelers has been known as Heinz Field since 2001. The condiment maker paid $57 million to have its name on the stadium for the next 20 years. The two sides prolonged the deal for 2021, and there was interest from Heinz to keep the partnership in the future as well. However, Acrisure’s offer was much more lucrative, and the Steelers decided to take it instead.
