Expect to see the Toronto Maple Leafs a lot more on TikTok during this NHL season. The team just announced that they have signed a sponsorship deal with the popular social media app for 2021-22 that includes the placement of the TikTok logo on the Maple Leafs helmets.
According to the announcement made on Wednesday, the two sides agreed to a one-year partnership that will also see them collaborate on “immersive in-arena and digital branding and concession items inspired by TikTok trends.” The Maple Leafs and TikTok also committed to further collaborations throughout the season.
Later in the day, Toronto players showcased the new helmets with the TikTok logo, wearing them in their 2-1 win over the Montreal Canadiens.
The National Hockey League approved helmet sponsors last year as a way for teams to generate more revenue during the time of coronavirus pandemic. Following the success of helmet sponsorships, the league also decided to add jersey sponsors in the future.
Starting the 2022-23 season, the teams will be allowed to have a sponsor logo on their jerseys in the form of a 3 x 3.5-inch patch. This will make NHL the third major sports league in the United States to allow jersey advertisement alongside the NBA and MLB.
