Rams are taking a new step in their efforts to re-establish themselves as a Los Angeles team. After the franchise recently announced they are rebranding, the team now unveiled a new logo and colors.
Rams returned to LA in 2016, after spending 21 years in St. Louis, but kept the same colors and logo. Now the franchise decided it’s time to leave the St. Louis team in the past and focus on the future with a new look.
The navy blue, light gold, and white color scheme that Rams were recognizable for in the past decades is out of the window, making a place for royal blue and gold.
“The most exciting part of this for me, and I hope for Rams fans, is it blends the best of our pasts with what we believe is the best of our future,” said Rams’ chief operating officer Kevin Demoff in a statement. “I’m sure it will be a surprise, it will be change, but lots of things are and I think it’s a change that our fans will come to know and love over time.”
Rams will also have new uniforms and helmets, but those are set to be unveiled later this spring. The rebranding coincides with the team moving to a new stadium in 2020. The SoFi Stadium, believed to be worth $5 billion, will also be home to Los Angeles Chargers.