The Sacramento Kings point guard De’Aaron Fox has become the first professional athlete to sign a deal with Stephen Curry’s Under Armour brand, Curry Brand. While Curry has been with Under Armour since 2013, he launched his own brand under the company in 2020.
“This is definitely a special occasion. … To be able to partner with somebody like D-Fox while we’re still competing, while we’re still battling,” Curry said after the deal was signed. “For me to be sitting next to him, to understand what this opportunity really means and allow him to take it and run with it is a dream come true for me because there’s no better guy than him.”
Fox served as a Nike athlete during the first five years of his career before becoming a shoe-free agent last season. It was during that campaign that Fox’s reputation soared, with the player averaging 25 points, 6.1 assists, and 4.2 rebounds en route to being named as an All-Star. He also won the inaugural NBA Clutch Player of the Year award.
